Why subscribe?

I post full text articles straight into the email - no ads, no cost. Just pure, delicious learning.

Who am I?

I’m James,Be part of a community of people who share your interests.

Who is this written for?

I am writing for anyone that is building a product.

You might be a 1 person startup with no funding, or a 100 person business.

Which topics do you cover?

I write about what I know well.

This means taking a company from $0 to $10M ARR. That has meant: hiring and managing a team, fundraising, early and later stage sales, how to fundraise, getting into and completing YCombinator, talking to users, and - most importantly - finding product market fit.

Why do I write here?

Our mission is to increase the number of successful products in the world.

Writing transparently about PostHog means:

• Other people can learn from our experience as they build their own startups

• I raise awareness of PostHog, so we can help more people